Prince Edward Island - Essay - 1164 Words

Prince Edward Island Preserve, Co Patricia D March 26, 2012 Executive Summary: Prince Edward Island Preserve manufactures and produced high- quality, high priced specialty food products. P.E.I.P.C. experienced rapid growth in its short history. In the first few years of its existence, founder Bruce MacNaughton expanded his company from one manufacturing and retail outlet in 1989, following a second retail outlet in 1991. The company also diversified and opened two restaurants in 1989 and 1990 respectively. It is anticipated that P.E.I.P.C. will continue to grow, with projected sales for the year ending January 1992, to reach one million dollars. In August 1991, MacNaughton, contemplated on future expansion. The two cities under†¦show more content†¦MacNaughton should critically evaluate P.E.I.P.C’s performance measure for resources and capabilities by utilizing the VRINE model. The VRINE Model Value – A resource is valuable if it enables P.E.I.P.C to exploit opportunities to establish competitive advantage or negate threats. Japanese tourist comprises a large number of visitors to Prince Edward Island and Prince Edward Island Preserve, Co. outlets. The popularity of P.E.I and P.E.I.P.C’s products are well known to Japan. Essentially, the high level of spending by the Japanese, their fascination with P.E.I., traditions of gift giving and the amount of disposal income available to them, indicates that opportunities in Japan might be successful. Rarity – P.E.I.P.C can enjoy temporary competitive advantage, so long as the content of ingredients used to make its specialty preserves remain rare and scarce relative to it competitors. Inimitability/Non-substitutability – Other firms in P.E.I. has begun to retail specialty preserves in hopes to profit from P.E.I.P.C.’s success. Competitors might be able to imitate or substitute the value and resources quickly, at a low cost. Exploitability – With a solid vision, financial base, coupled clear strategy formulation and implementation of its objectives, P.E.I.P.C. can exploit their brand and products domestically and manufacture their products globally with the resources available. P.E.I.P.C canShow MoreRelatedShould Pesticides Be Banned In Prince Edward Island? Essay617 Words   |  3 PagesShould Pesticide Use Be Banned On The Island Today’s Island is not like it was years ago. Before the spraying of toxic pesticides on the Island, many farmers used natural agents to kill off nasty pests in their farms. Now, pesticide use has increased tremendously over the years and caused many things on the island to be harmed. These harmful chemicals, should be banned and hopefully replaced by a safer alternative. 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