Minority Marketing - 1869 Words

The Reconstruction Period And it’s Impact Following the Civil War History 121: American History to 1877 10 December 2011 The Reconstruction era was the attempt to restore the Union after the Civil War or The War for Southern Independence. Its perception was viewed differently by Southerners, Northerners, and newly freed former slaves. After the Union won the war in 1865, their job was to begin the reconstruction of the Unites States. This era started at the end of the Civil War in 1865 and ended in1877. The goal was to reunite the southern states and ensure freedom and civil rights of the southern blacks. It could be more accurate to say that Reconstruction began with the war. From the moment the war began, Lincoln†¦show more content†¦In reality, Southerners became more and more embittered being treated as second- class citizens, at best, while the Republican Party set up puppet governments that seemed to perpetually raise taxes with very little, if anything, to show for the taxes in terms of public benefits. The so-called Reconstruction only poured salt into the nations wounds an inevitable consequence of the precedents established by Lincoln in disregarding constitutional liberties and international law for the sake of politics.5 The Republican Party essentially plundered the South for twelve more years by instituting puppet governments that constantly raised taxes but provided very few benefits. Much of the money was simply stolen by the Republican Party activists and their business supporters. The adult male ex-slaves were immediately given the right to vote in the South (even though blacks could not vote in several Northern States), while most white male southerners were disenfranchised. Former Union General and newspaper editor Donn Piatt, a close Lincoln confidant, expressed the opinion that using ex-slaves as political pawns in such a corrupt way poisoned race relations in the South beyond repair at a time when racial reconciliation should have been the primary objective.6 Before further addressing the post war effects of Reconstruction, a key question that must be addressed is; why didn’t LincolnShow MoreRelatedMarketing Questions Week 2: Marketing Practices Targeting Minorities453 Words   |  2 Pages2A Targeting minorities in marketing practices is a sound business practice. The definition of a minority in todays world is flexible. Certain groups are considered minority for various reasons and the exclusion of any group is necessary and important to contrast the majority and give definition to what is happening. The moral issues surrounding the word minority should be ignored when it comes to marketing and advertising. Some products and services serve certain parts of better than other partsRead MoreHys Dairies Case Study Essay1094 Words   |  5 PagesBeauport, Assistant Brand Manager at Hy Dairies, is a member of a visible minority group. She enjoys her position with the company as she finds it both challenging and it has the ability to directly impact the company’s profitability. During her most recent annual performance review, Beauport was offered a new position as a Market Research Co-ordinator. This position is a lateral move. Syd Gilman, the Vice President of Ma rketing, is offering Beauport the position as a reward for her efforts in improvingRead MoreEssay about BBCs Current Marketing Plan743 Words   |  3 PagesBBCs Current Marketing Plan The BBC’s current marketing plan focuses on a number of specific areas, where the BBC hopes to achieve a variety of objectives that will improve the corporation’s image, in this country as well as abroad. The BBC plans to increase the range and quality of its radio and television services. More high impact broadcasting is being focused on. More memorable programmes are being developed and created, in particular arts and current affairsRead MoreDiversity in the Workplace1096 Words   |  5 Pagescompanies are using to foster a healthy diverse culture. Companies begin by interacting with outside minority communities such as colleges where minority groups are well represented. While on these college campuses they participate in job fairs where they offer internships or job positions to qualified minority students about to graduate from college. After a company successfully hires a person within a minority group, they offer formal training and leadership development programs. The programs are designedRead MoreThe Diversity Of A Multicultural Organization1224 Words   |  5 Pagesneeded the collaboration among people of different backgrounds and cultures. Nowadays, organizations are now creating a diverse workforce beyond just gender, race, ethnicity, and nationality. Many U.S. organizations are embracing women, ethnic minorities, and foreign-born employees more than ever before in history. Diversity calls for organizations to recognize individuals for themselves, regardless their designated groups. This paper will be focusing in three different parts of diversity in theRead MoreCulture Bias in the Media1778 Words   |  8 Pagesportrayals of minorities in media, in television and programming in relation to the impact portrayals have on viewers attitudes and beliefs, serves two main purposes: (1) it is important to understand the degree of how minorities are depicted so that changes, if needed, can occur; and (2) there is a need to determine if the portrayals of minorities on television exacerbate racial stereotypes (Mastro, 2000). Devine (1989) contended that the negative perceptions and stereotypes of racial minorities are widelyRead MoreEthnic Minorities and Elder Employment Essay3109 Words   |  13 PagesAn ethnic minority is a group of people who differ in race or color or in national, religious, or cultural origin from the dominant group—often the majority population—of the country in which they live. The different identity of an ethnic minority may be displayed in any number of ways, ranging from distinctive customs, lifestyles, language or accent, dress, and food preferences to particular attitudes, moral values, and economic or political beliefs espoused by members of the group. CharacteristicallyRead MoreHow The Glass Ceiling Exist?2440 Words   |  10 Pagesdeveloped to encompass all minorities in the workplace. According to a great deal of research, the glass ceiling is a very real characteristic of the U.S. corporate atmosphere. A 1995 study by the Federal Glass Ceiling Commission found that 97 percent of the senior managers of the Fortune 1000 Industrial and Fortune 500 were white, and 95–97 percent were men. This is not demographically representative, considering that 57 percent of the workforce consists of ethnic minorities, women, or both. In 1990Read MoreOrganizational Diversity Processes1075 Words   |  5 PagesOrganizational Diversity Processes I. Women and Minorities in Today’s Organizations * Glass ceiling – is a concept popularized in the 1980s to describe a barrier so subtle that is transparent, yet so strong that it prevents women and minorities from moving up in the management hierarchy (Morrison and Von Glinow) * The Equal Employment Opportunity Commission reports that â€Å"color discrimination in employment seems to be on the rise†. Recent studies have found that black job applicants withRead MoreMuted Group Theory ( Mgt )1593 Words   |  7 Pagesgroups suppress, mute, or devalue the words, ideas, and discourses of subordinate groups†. (Kramarae) Cheris Kramarae took MGT a step further when she brought it into the field of communication studies. In every group or society there are minorities. These minorities feel like they are silenced because they have no power to stand up or speak up, since they feel like they have no one supporting them. Kramarae focused on feminism and how women do not feel free to express and speak their mind because they